Exhibitors since always, this year we are thrilled to participate again at the 30th edition of the SIMEI fair (Milan – ITALY), the biggest enological and bottling equipment exhibition.
This is an important appointment that requires careful preparation in order to ensure maximum efficiency of our presence. But what are the fundamental steps we follow to prepare ourselves in the best way?

1. Defining the goals
The first step is to clarify the objective: whether it is promoting a new product or seeking new business partners, it is necessary to correctly plan the strategies we want to implement.

2. Choose and design the stand
It is essential to design a stand that is functional and, at the same time, able to reflect our values and what we offer. The graphic must comply with our identity: from the colors to the logo, everything should remind the company’s image.

3. Select the products
We have a rich and varied catalogue, for this reason we must select the most suitable items for the type of exhibition. Choosing the right product can increase our visibility, create opportunities to build new business relationships and strengthen the company’s mission.

4. Communicate and promote the event
Another step of the preparation is the communication. We use our social channels and send newsletters to invite the costumers to visit us.

5. Planning the meetings
It is important to personally invite the most trusted clients and suppliers, as well as make appointments with potential new customers. The invitation to visit us allows to consolidate existing relationships and develop new opportunities for collaboration.

A careful and accurate preparation allows us to leave a positive impression on the participants and, especially, to build new relationships and business opportunities.

Come and visit us: from the 12th to the 15th of November at our stand G01, hall 3 (Fiera Milano – Rho | ITALY).
On Friday 15, we will celebrate together our 50th anniversary of activity!