The pre- and post-sales support is, without any doubt, one of the most important aspects to build a long-lasting relationship with the client and to create a successful collaboration. Supporting with commitment the buyer, from the initial stage until after the conclusion of the purchase, provides the company with multiple benefits.

At the pre-sales phase, assistance allows:

1. To create an immediate relationship of trust
   A competent and prompt response that fully meets the customer’s requirements conveys a strong sense of reliability, which is crucial to the final decision at the purchase stage.
2. To customize the offer
   Each customer has their own needs, which is why sometimes offering a standard article is not enough, but it’s necessary to propose a targeted and customized solution that perfectly meets the request. This kind of approach makes the client feel valued and understood.
3. Reduce the risk of dissatisfaction
   Answering doubts and questions quickly and in detail prevents future problems or misunderstandings that would make the customer unhappy with the purchase.

At the post-sales phase, assistance allows:

1. To bulid customer loyalty
   Maintaining direct contact, even post-sale for feedback, reinforces the company’s commitment to caring for the customer and increases the probability that they will return for more purchases.
2. To proactively solving problems
   Unforeseen issues or misunderstandings may occur; through collaborative, immediate, and attentive support, it is possible to quickly resolve the problem without compromising the relationship with the client.
3. To gather feedback for improvement
   Receiving a customer’s opinion is essential to know both the company’s strengths and the aspects to be improved. Gathering as much information as possible and listening to the buyer’s opinion helps to adapt to the continuous new market needs.

In conclusion, investing in effective pre- and post-sales service is not only a business strategy, but also a way to build a solid and lasting relationship with customers. In an increasingly competitive market, where there is no shortage of alternatives, being attentive and helpful at every stage of the purchasing process is what makes the difference.